Service
Connect the Software Your Business Already Uses
You often don't need a new system. You need the systems you already pay for to talk to each other.
The gap between your tools is where the work is
Most small businesses have accumulated good software one decision at a time: a booking tool, an accounting package, an email platform, a shop, a spreadsheet or two. Each one is fine. The problem is the space between them, which is currently filled by a person with a clipboard or a copy-and-paste habit.
Integration work closes those gaps. When a sale in your shop creates the invoice in your accounting software and updates the customer record without anyone touching it, an entire category of daily admin simply stops existing.
It's usually the cheapest meaningful improvement available, because you're not buying anything new — you're getting more out of what you already own.
Platforms I work with
These are the tools I connect most often. If yours isn't listed, the question is simply whether it has an API — most modern platforms do.
Google Workspace
Gmail, Calendar, Drive and Sheets — including secure OAuth access for email and document automation.
Microsoft 365
Outlook, Teams, SharePoint and Excel, connected to the rest of your operation.
Xero
Invoices, contacts, payments and reconciliation kept in step with your operational system.
Stripe
Payments, deposits, refunds and payment links tied directly to bookings and orders.
WooCommerce
Orders, customers and stock synchronised with your back office rather than exported monthly.
Shopify
Store data connected to fulfilment, accounting and customer communication.
Zapier and Make
Fast, maintainable connections you can adjust yourself once I've set them up properly.
Airtable
Useful as an operational database — and much more useful once it's connected to everything else.
How the connections actually work
Two mechanisms cover almost everything. An API lets one system ask another for information or tell it to do something — that's how an invoice gets created in your accounting software without a person opening it. A webhook is the reverse: a system announces that something happened, so the rest of your setup can react immediately rather than waiting for a scheduled check.
Data synchronisation is the discipline around those two. Which system is the authority for a customer's details? What happens if a record is edited in both places? What happens when one service is temporarily down? Getting those answers right is the difference between an integration that quietly works for years and one that creates duplicate records nobody trusts.
You don't need to make those decisions yourself. You do need someone making them deliberately rather than by accident.
What integration work typically delivers
- An end to entering the same data in two places
- Accounting that reflects reality without a monthly catch-up
- Customer records that stay current wherever they're viewed
- Faster response times because information is where it's needed
- Reporting that draws on live data rather than exports
- Fewer errors from manual re-keying
FAQ